Pepys

AI summary

AI that fits what you record,
built in, not bolted on.

A generic summary treats a Reel, a sales call, and a lecture the same way. Pepys doesn’t. Every transcript can be read through a framework shaped for what it actually is, with a layout to match. Six of them, all live today.

Six frameworks. One upload.

Pick the lens that matches your recording, or let the default catch it. Each one is a real analysis option in the tool, with its own purpose-built layout, shown live below.

Live

Short-form video

Hook, CTA & retention structure for TikToks / Reels / Shorts.

Creators live and die by the hook. This framework names your content type, pulls the exact opening line, and explains why it stops the scroll, then maps the retention beats from tension to payoff. You also get the core message, the on-screen CTA, topic tags, and ready hashtags, all read straight from what you actually said.

AI analysis
interview clipThe Founder Who Deleted 75% of Her App (and Won)

The hook

We launched with everything... and ninety-five percent of our active users only ever touched one thing.
The hook works as a confession that opens a curiosity gap: a founder admitting most of the product she built went unused. The specific number (95% on a single feature) makes it concrete and a little shocking, which is what stops the scroll – viewers want to know which feature survived and what she did about the rest. It sets up an implied promise (a hard lesson is coming) without giving away the payoff.

Core message

Subtraction is underrated: when the data showed almost everyone used only the weekly meal planner, cutting three quarters of the app roughly quadrupled retention – and later killing the free tier tripled revenue. Trust what users do, not what you hoped they'd do.

Retention structure

  1. 1

    Confession hook: launched with a dozen features, but ~95% of users only used one of them

  2. 2

    Tension: eight months and most of the runway spent building things almost nobody opened

  3. 3

    Turn: cut three quarters of the app despite team pushback – 'subtraction is underrated'

  4. 4

    Proof: retention roughly quadrupled the moment the app got smaller

  5. 5

    Escalation: killed the free tier – signups fell ~30% but revenue tripled

  6. 6

    Payoff line: 'data beats ego' – find the one feature your best users can't live without and delete the rest

Topics

Product strategyCutting featuresUser retentionPricing and free tiersData over intuitionFounder lessons

Suggested hashtags

#startup#productstrategy#founderlessons#buildinpublic#retention#saas#lessismore#pricing

More than a generic summary.

The same paragraph-shaped summary for everything misses what each recording is for. This is built to read your file the way it was meant to be read.

  • Shaped to the format

    A sales call and a lecture aren't the same, so they aren't read the same way. Each framework pulls what matters for that kind of recording, not a one-size blurb.

  • A layout built for it

    Show notes read like show notes; meeting notes surface the decisions and action items with owners. The structure matches the job, not a wall of text.

  • Runs on every transcript

    The analysis is drafted automatically the moment your audio is transcribed. No extra step, and no pasting the transcript into a separate AI tool.

  • Yours to edit and export

    Every draft is a starting point, not a black box. Fix anything inline, then export to DOCX, PDF, or plain text in a click.

Better together

Then ask it anything.

The summary gives you the gist. When you need a specific answer, chat with the same transcript and get it back grounded in the audio, cited to the second.

Explore AI chat

Common questions

What does the AI summary actually do?
When your audio or video is transcribed, Pepys reads the transcript and drafts a structured summary shaped for what you recorded, with a layout to match. It runs automatically on every transcript, so the notes are ready when the transcript is.
What kinds of summaries can it make?
Six frameworks, all live today: hooks and retention beats for short-form video, show notes for podcasts, decisions and action items for meetings, study notes for lectures, themes and quotes for interviews, and a clean general summary for anything else.
Does it pick the right one automatically?
Yes. Pepys defaults to the framework that fits the source it detects, and you can switch to any other lens with one click and re-run it on the same transcript.
Is the summary accurate, or does it make things up?
It works only from your transcript. Quotes are lifted verbatim from what was said, and anything it gets wrong you can correct inline. It's a draft grounded in the recording, not a guess.
Can I edit and export the result?
Yes. Edit any part of the analysis inline, then export to DOCX, PDF, or plain text. You can also ask the same transcript follow-up questions with AI chat.
What languages does it work in?
It auto-detects across 99+ languages and writes the analysis in the transcript's language by default. You can also set a fixed output language if you'd rather always get it in one.

Same upload. Different intelligence.

Drop a file or paste a link, pick the framework that fits, and read your recording the way it was meant to be read.

Transcribe something